Brand & Content
Strategist.
I turn complex brands into stories that make sense, look good, and reach the right people. Strategy, content, digital, events.
expertise
(what i do)
Brand Strategy
A brand is more than a logo; it is how people perceive your business. I build solid foundations, from positioning to messaging, ensuring every piece of communication serves a clear commercial purpose.
Content Marketing
Good content serves a strategy, not just a calendar. I dive deep into the subject matter to create content that educates and converts.
Digital Communications
I build online communities from scratch and keep them engaged. I look at the data to understand what resonates, then use those insights to refine strategies and bring in qualified leads.
Event Management
Whether it is a niche B2B gathering or a major international congress, I manage the entire marketing presence. I ensure the physical experience perfectly mirrors the brand's digital identity.
Want the full picture?
More details on my background, skills, and experience.
work
(selected projects)
Molzym
A full corporate rebrand for a German biotech company. From brand positioning to complete visual identity overhaul.
ESCMID Global
End-to-end event marketing at Europe's largest infectious diseases congress. Stand design, collateral, and complete logistics.
Vergers écoresponsables
Led the creation of an eco-label website with agency ServicePlan. From initial brief definition to final launch.
Rempil & Royal Party
Two full-stack Ruby on Rails applications built from scratch: a reusable packaging solution and a venue booking platform.
about me
(anne-laure le)
Strategy is my job. Finding the human story behind it is my passion.
I've spent 9+ years in content marketing, brand strategy, and digital communications.
I have always been an observer. Whether I am untangling a complex B2B brand strategy or just recommending the perfect series to a friend, my goal is always to find the exact right words. To me, the true luxury of brand & content strategy is the ability to adapt to any universe. No matter the industry or the brief, I am always looking for the clear, human story.
I am highly pragmatic, but I come with a fun paradox. Give me a convoluted brand architecture or an international congress to manage, and my brain knows exactly what to do. I am also the friend who builds meticulously curated Google Drives for holidays. Yet, as a true Libra, ask me to simply pick a restaurant for tonight, and I will probably freeze.
Originally from the South of France, I recently traded four years of Northern German weather for Madrid. Simply put, I desperately needed my dose of Vitamin C back. When my laptop is closed, I am a proud homebody. I'm probably deep into a fantasy book series, binge-watching something new, watching F1, or planning my next trip (which is honestly just a highly organized excuse to go eat great food somewhere else).
The Hardest Part
Olivia Deanthis year
Zodiac Academy
Tome 07Loading...
Currently
thinking about
my next meal